Cloud computing and my small business

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I run a small strategic consulting business, Crucial Point LLC.  

My core business requires lots of hands on work and time of myself and partners and associates, and like in many other businesses, the less time I spend on admin for myself the more time I can spend being productive.  I also need to watch costs and need to be as agile and mobile as possible.  One of the approaches I have taken to address those needs is to maximize my use of Google Apps and other related Google capabilities. 

Here is some more background on how I use them:

E-mail to my company is really handled by Google Apps.  If you send a note to contact @ crucialpointllc .com, or any other active address at that domain, it is handled by the Google e-mail servers.  I access the e-mail like you access your gmail.  I get it through a browser and can access it anywhere.  I can also use a client package to download the mail when I want to.   And I use that on my blackberry when I'm on the move (which is just about always).

The e-mail for Crucial Point LLC is also well integrated with other capabilities like Google Calendar, and that calendar is also synchronized with my blackberry.   My contacts are also synchronized between my blackberry and my gmail based mail contacts.

I use Google Docs at the site as well.  This allows me to create, edit, read and collaborate over spreadsheets, documents and presentations.   On most of my computers I run open office and on a couple I have Microsoft office and both of those packages work pretty well with Google Docs, but I try to default to Google Docs for reasons of mobility, security and sharing.  I also use embedded forms to collect key info and process it in secure spreadsheets on my site.  I get an alert when any of these forms are used.   For example, when a company has a request for a tech assessment I refer them to my tech assessment request form at the bottom of the "what we do" page on my site.

At this time I don't really use Google's video or chat capabilities.  But maybe in the future?

The Google Sites feature is pretty good too and I've used it a couple times to establish collaborative environments for topics like developing a strategic plan for a client.   By using sites I was able to invite in just the right folks for collaborative work.   I'm currently working on my new site for my Crucial Point LLC webpage and am doing that in Google Sites, so that will allow an even tighter integration and easier ability for me to edit my main public facing page from anywhere anytime.  [Late Entry: my main site at http://www.crucialpointllc.com is now driven by Google Sites]

I can give e-mail addresses and account access to my business partners and can also invite in external folks to collaborate with me.

I also use Google's GrandCentral for key phone services, and I look forward to increasing levels of integration with other Google capabilities there.

I use these and many other Google services for many reasons, but the most important reasons have to do with reducing the risk to my small business.  It is a fact of life that all computers fail, eventually, and we all relearn that lesson far too frequently (My almost brand new iMac failed not long ago and had to be totally replaced.  Cleaning up the hard drive was no problem and my business continued ahead full steam since I'm leveraging a cloud).  These services also make me more agile since I can access them anywhere and can rapidly configure/tailor them to meet my changing needs.   They also help me keep the important stuff secure and the sharable stuff shared.   I know I'm also saving energy by leveraging their cost effective/green data centers, but for a small company like mine I really have no idea how much/little I'm saving there.

For bigger firms there are far more capabilities, like integrations into Salesforce.com.  I don't think I'll be using those capabilities anytime soon.  But I plan on continuing to watch them.

(By the way, just as a disclaimer, Google is not a client of mine, but I sure wish they were, that would be cool).

9 thoughts on “Cloud computing and my small business

    Matt D said:
    December 3, 2008 at 7:04 am

    Bob,
    Great post. I too have been leveraging cloud computing services. In addition to the Google tools, I’m using RingCentral which offers the same features as GrandCentral, but with integrated VOIP and additional feature sets. For the small annual cost, it is worth the price.
    I’m also using services like Adobe ConnectNow for virtual meeting rooms, AIM web applet for integration with IM, Drop.io to allow folks to easily send me files, and experimental services like uStream.
    I’ve put them all together on one page at http://www.itactic.com/collab.php for those that want to check it out.
    Thanks for the tip on Google embedded forms. What a great feature that I was totally missing!

    Kirby said:
    December 3, 2008 at 7:36 am

    Great post! I am using GrandCentral and other Google Aps (including email and calendar) for my new small biz, but have not moved files from Office into the cloud. Also haven’t looked at the sites feature yet. One thing I wish Google would wrap into the Aps pack is a Reader – that is sorely missed!
    (using Reader with my gmail now, but would be nice to be able to get a dedicated work version.)
    Thanks for the ideas.

    CTO Bob Gourley said:
    December 3, 2008 at 7:47 am

    Matt- thanks for the comments. I like Adobe too, but my use has been dropping off lately. I’ll check those other tools out.
    Kirby- thanks and also thanks for the Re-tweet, I appreciate that. Good point about reader. I have been using iGoogle for that. That is good but takes time to configure to do what it needs to do.
    Bob

    PrestonW said:
    December 3, 2008 at 8:08 am

    Bob,
    Interesting point about reducing risk by going to cloud. However, is there risk with so many eggs in the Google basket?
    Preston

    CTO Bob Gourley said:
    December 3, 2008 at 8:48 am

    Preston,
    That is always a point to consider. My assessment for my personal situation leads me to keep an extra copy of the most critically important stuff, but that is just because I am paranoid. Google’s distributed secure architecture is pretty darn good, in my opinion.
    Bob

    Matt D said:
    December 3, 2008 at 10:07 am

    With cloud computing, redundancy is the key as well. For example, I also use Amazon S3 via JungleDisk to back up critical files. One feature I like about Drop.io is the ability to download the entire drop as one .zip archive, which makes that easy to back-up as well.
    My monthly fee for Amazon S3 is $0.90. Less that $12.00 a year for back-up of all my critical documents.
    Other tools you might look at include DropBox and JungleDisk.
    I’d also like to see Reader folded into Google Apps, but even more importantly, I’d love to have the ability to tag articles from the mobile interface. I use tagging as part of my workflow and while I can star and add notes via the iPhone version, I can’t tag anything and it drives me crazy.

    Jeffrey said:
    December 3, 2008 at 11:14 pm

    Bob, great post illustrating cost-effective computing for small businesses.
    Matt, thanks for the tip on JungleDisk. It’s an awesome app that I didn’t know about.

    CTO Bob Gourley said:
    December 3, 2008 at 11:17 pm

    Thanks much Jeffrey, I appreciate the comment. See you online.
    Bob

    Maisa said:
    December 4, 2008 at 5:39 am

    Hi Bob!
    Great and simple way to show how final users can benefit from Cloud Computing in general.
    Have you tried any Online Desktop model yet?
    Let me know how that would work out for you!
    Maisa

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